Monday, 10 October 2016

What is Flipkart's Big Billion Day Sales? Are they cheating people in the name of Big Billion Sales, Find Out here
The Following are the claims by Flipkart Marketing Team:
  1. Big Billion Day in India=Black Friday Sale in USA
  2. Most of the Products will have around 30-90% Discount.
  3. Category of Products Include Clothing,Perfumes, Laptops, Mobile Phone etc.
  4. Over Hyped Marketing
See it yourself 

Front Page Advertisement in TOI:


Now what Flipkart  Actually Did? Pricing Strategy: Actual Price: X Today's Price: 1.5X to 3X(Assume 1.5X) Discount:60% Today's Price After Discount:0.9 X=X Now Famous Author/Entrepreneur Varun Agarwal blogs(Book Name:How I braved Anu Aunty and Co Founded a Million Dollar Company) the same:
Out of Stock: Actual Number of Product: Y Total Number of Products Offered: 0.001%Y If you find a product in stock,the following happens




You have to refresh your browser multiple number of times to find your cart empty or Out of Stock. So number of customer buying products for cheaper price ? 1? 0?



Flipkart VS Others: Many of the Flipkart products were found expensive when compared to their competitors



Snap Deal:



And Doing All these FLIPKART reported sales $100million in just 10 hours. Bottom Line: You cannot call it a SCAM. As a company vows the right to decide it's product prices. You call it False Marketing/Misleading Marketing. If you still feel cheated STOP BUYING From FLIPKART.